The Company was founded by Stephen Church who has a wealth of experience, knowledge and skills in many areas of business management.
A graduate of Bristol University, he has a background in training both in the UK and overseas.
Stephen also has over thirty years of experience in the small to medium business sector.
This experience encompasses –
• Managing Director of a retail business of between one and five stores
• Setting up and maintaining sophisticated stock control and EPOS systems
• Creating and growing the most successful e commerce site in its sector
• Managing telemarketing, mail order and e-newsletter campaigns
• As a Director and Past Chairman of The Guild of Specialist Gift Retailers,
• Stephen is experienced in maximizing the benefits of membership of trade associations
• Chairman of a local retail group, leading and organizing events and making representations to local bodies
• Stephen is also a qualified and experienced business mentor*
Using these and other skills, Strategy One brings expertise to the following areas –
Business Planning
Retail Management
• Sales Optimisation
• Retail Merchandising and Display
• Point of Sales Principles
Developing Marketing Strategies
• High Level Tele-Marketing
• Setting up and Managing Mail Order Campaigns
• E-Marketing
• Mailing List Management
• Newsletter Generation
• Copy Creating and Writing
Financial Management
• Cashflow
• Price and Margin Management
• Negotiation of Trading Terms
• Cost Control
Establishing and Maintaining Web Sites
• Design & Content
• Managing Pay-per-Click Campaigns
• Principles of SEO (getting your Website high up the Search Engine Ladder)
HR Issues
• Training of Staff and Management
• Family Business Issues
Bringing Products to Market
• Presentations
• Packaging
Property Issues
• Rent Reviews
• Lease Issues
• Landlord Relationships
Working with Trading Groups
Mentoring*
*A word about Mentoring
Running a Business can be a lonely experience. We all develop blinkered thinking. Having a ‘sounding board’ can be invaluable – someone who knows the right questions to ask, someone who can provide pointers, someone who can challenge our ideas. At Strategy One, we offer the full mentoring service – that small voice of experience in your ear that helps you to see the whole picture.
© Strategy One 2009